PROGRAMME

Fashion Futures is a series of activities shaped into three streams – with the main Fashion Futures event being held annually in Riyadh.

Fashion Talks

Panels, workshops and networking opportunities with fashion experts where experience and expertise can be shared

Fashion Scene
An exhibition celebrating the historical journey
of fashion in Saudi Arabia
Fashion Initiatives

A series of new initiatives intended to kickstart the Saudi fashion sector announced at the end of Fashion talks

AGENDA

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DAY
1
NOVEMBER 4
15:00 – 15:05 (5m)


WELCOME SPEECHES


His Excellency Mr. Hamed M. Fayez – Vice Minister, Ministry of Culture
Her Highness Princess Noura bint Faisal Al Saud – Advisor, Ministry of Culture

15:05 – 15:25 (20m)


KEYNOTE BUSINESS SPEECH

Fashion as an ever-expanding global industry


Ravi Thakran – Group President, LVMH South Asia & South-East Asia, Australia and Middle East / Chairman & Managing Partner, L Catterton

15:25 – 15:50 (25m)


DESIGNER INTERVIEW

Future couture

Iris van Herpen – Founder & Creative Director, Iris van Herpen
Interviewed by Jessica Michault

15:50 – 16:10 (20m)


BRANDING PANEL

Brand-building and storytelling in the age of Instagram


Gill Linton – CEO & Editor-in-Chief, Byronesque
David Owen – Co-founder, IDEA Books
Moderated by Samantha Conti

16:10 – 16:30 (20m)


DIGITAL EXPERIENCE PRESENTATION

The importance of eye candy
Jonathan Chippindale – Co-founder & CEO, Holition
16:30 – 16:50 (20m)


COMMUNICATIONS PANEL

The medium is the message

Olivier Bourgis – Founder & CEO, OBCM
Wil Beedle – Chief Creative Director, AllSaints
Rahim Amlani – Founder & CEO, Amlani Group Consulting
Moderated by Mesh Chhibber

16:50 – 17:20 (30m)

LEGEND INTERVIEW

A life in fashion: In conversation with…

Bob Colacello
Interviewed by Natasha Fraser-Cavassoni

DAY
2
NOVEMBER 5
9:30 – 9:35 (5m)

Introduction to the day

Sara Murad

9:35 – 9:40 (5m)


OPENING SPEECH

Introduction to KSA fashion

Her Royal Highness Princess Reema bint Bandar al Saud

9:40 – 10:00 (20m)


KEYNOTE SUSTAINABILITY SPEECH

Sustainability as the key to fashion’s future

Natsai Audrey Chieza – Founder, Faber Futures

10:00 – 10:30 (30m)


DESIGNERS + SUSTAINABILITY PANEL

Sustainable solutions applied to fashion design


Maria Cornejo – Founder & Creative Director, Zero + Maria Cornejo
Walid Damirji – Founder & Creative Director, By Walid
Moderated by Marion Hume

10:35 – 11:05 (30m)


NETWORKING COFFEE BREAK


11:10 – 11:15 (5m)


SCREENING

KSA fashion spotlight film


11:15 – 11:35 (20m)


KSA DESIGNERS PANEL

Deep-dive into KSA fashion design

Arwa Al Banawi – Founder & Creative Director, Arwa Al Banawi
Hatem Alakeel – Founder & Designer, Toby by Hatem Alakeel
Christope Beaufays – Senior Designer & Associate Art Director, Lomar
Moderated by Sara Bahamdan

11:35 – 11:40 (5m)


SCREENING

KSA fashion spotlight film


11:40 – 12:05 (25m)


KSA FASHION INDUSTRY PANEL

Deep-dive into KSA fashion industry figures

Yara Alnamlah – Make-up Artist, Influencer & Vlogger
Leena El Khereiji & Hala El Khereiji – Co-founders, Charmaleena Jewellery
Hayat Osamah – Photographer
Moderated by Shahd AlShehail

12:05 – 12:30 (25m)


SPORTS SPEECH

Where modest design meets athletic performance

Fatma Batook – Founder, Tima
Eman Joharjy – Creator, Running Abaya
Moderated by Sian Tichar

12:30 – 12:55 (25m)


LEGEND INTERVIEW

A life in fashion: In conversation with…

Carlyne Cerf de Dudzeele
Interviewed by Natasha Fraser-Cavassoni

12:55 – 13:55 (60m)


NETWORKING LUNCH

14:00 – 14:20 (20m)


KEYNOTE MODELLING SPEECH

Don’t be afraid to be the first

Halima Aden

14:20 – 14:45 (25m)


BEAUTY BUSINESS PANEL

Beauty as innovation

Frédéric Fekkai – Founder & CEO, Fekkai / Bastide
David Goldweitz – Co-founder & Chief Strategy Officer, Glamsquad
Alexander Lorestani – Co-founder & CEO, Geltor
Moderated by Samantha Conti

14:45 – 15:05 (20m)


COLLABORATION TALK

The importance of building your fashion family

Giles Deacon – Founder & Creative Director, Giles Deacon
Interviewed by Marta Represa

15:05 – 15:30 (25m)


DEVELOPMENT TALK

Developing Saudi brands from local to international

Honayda Serafi – Founder & Creative Director, Honayda
Her Royal Highness Princess Nourah Bint Mohammed Al Saud – Jewellery Designer & Entrepreneur, Nuun Jewels
Claudio Delunas – Founder & CEO, IDEE Partners Group
Christophe Penne – Senior Vice President, Merchandising & Marketing, Rubaiyat Modern Luxury
Moderated by Mimi Fraser

15:45 – 16:10 (25m)


MEDIA PANEL

Reinventing the magazine for the digital age

Joerg Koch – Editor-in-Chief, 032c
Arby Li – Editor-in-Chief, HYPEBEAST
Moderated by Marta Represa

16:10 – 16:35 (25m)


DIGITAL KEYNOTE

Mixing culture and commerce in the digital world

Rami Atallah – Founder & CEO, SSENSE
Interviewed by Jonathan Wingfield

16:35 – 16:50 (15m)


SPEECH

Final thoughts and thanks

DAY
3
NOVEMBER 6

Fashion Scene is open from 12pm to 9pm.